Socialists


OBJECTIVE:
 

Promote handmade chocolates ahead of the festival of lights-Diwali, both for personal consumption and as a novel gifting option.

The Cellar is a chic restaurant in Lucknow serving the best Italian cuisine in town. Come the festive season and they make some delicious hand-made chocolates too!

 
STRATEGY:
 

We decided to create some noise on Facebook by giving the humble handmade chocolates a rocking festive makeover.

 
IDEA:
 

The handmade chocolates became 'Chocolate Superbombs' and we rolled out with a bang. Supported by a series of posts showcasing attractive chocolate packs and vivid content to complement the picture.